For Haute Couture Autumn/Winter 2015, Viktor&Rolf created a collection under the concept Wearable Art.

The brand needed an activation campaign to increase the awareness around the collection.

The first auction of an Art Couture piece in a democratic way.
I challenged the creative Instagram community to be inspired by the collection to create something visual (an illustration, a photo, a sculpture...) and post their bids/works on Instagram using the hashtag #ViktorandRolfArtAuction.