Versace’s first- ever AI Campaign
Creative concept & strategy 

Inspired on one hand by the brand's values, its iconography and symbolism, and on the other hand by the bag's own name, Greca Goddess, creativity revolves around the Greek world. 

Contemporary goddesses who keep their secrets in that dark object of desire.

The campaign employs a variety of techniques, including real photography and AI systems. This concept seeks to seamlessly blend the allure of enigma with the delicate essence of femininity. The intention is to evoke a sense of curiosity while maintaining a distinctly misterious undertone.

“ Someone, I say to you will think of us in some future time.“
                   Sappho of Lesbos, 630 BC