“Go North” a road movie for the children’s brand The Campamento.
Creative direction and production by ELLA.There is nothing more human than being fascinated by the new and exploring its possibilities. Trying, failing, learning, improving. Ella was born out of this instinctive curiosity, inseparable from the creative process. Ella makes its debut with Go North, a fashion film for childrenswear brand The Campamento.
WATCH
For the launch of The Campamento new A/W collection, the traditional fashion campaign is transformed into a road movie.
With references ranging from westerns and Spielberg’s cinema to American indie film — most notably the cult road movie Paris, Texas — the film deliberately moves away from the conventions of traditional children’s imagery. Go North presents childhood as a time for discovery while reinforcing the brand’s global positioning.
The production is entirely created with AI but the most relevant part is that nobody is talking about AI but emotion:
“Magic happens when you allow yourself to explore the process. Congratulations, the result shows great sensitivity ”
Annaïs Arivald.
“ So beautifully crafted, and a story so beautifully told… A human hand in every choice.”
Lizzie Van Wassenhoven
“I don’t know if this was made entirely with AI, but what an absolute pleasure of a piece” Alvaro Colombo
Best AI Commercial. Sunra + London Design Week 2026