During NYFW Misha Nonoo was foregoing the typical show format and presenting a “live lookbook”of her Fall 2016 collection on Refinery29’s Snapchat account.

Pairing Snapchat’s native functions with mobile photography, video, illustrations, and artwork, Nonoo became the first fashion brand to create a lookbook exclusively on the platform.



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Re-Cover's Strumpf project was the inspiration for the style of illustration.



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