During NYFW Misha Nonoo was foregoing the typical show format and presenting a “live lookbook”of her Fall 2016 collection on Refinery29’s Snapchat account.
Pairing Snapchat’s native functions with mobile photography, video, illustrations, and artwork, Nonoo became the first fashion brand to create a lookbook exclusively on the platform.
BOF
Refinery29
Wall Street Journal
Forbes
![](https://freight.cargo.site/t/original/i/417067cf68b534bfc83d0d8f672ae8b1c95c37059223f3c03f2d5e9fd0a5ebc6/iD-cover-Ana-Strumpf-ReCover.jpg)
![](https://freight.cargo.site/t/original/i/6cfe7880584db8797ac6d84b7c20deadda586aeeb1627624cfbc9f060ba4457c/027517e5eb9d9660f15099395afc458c.jpg)
![](https://freight.cargo.site/t/original/i/5bc6300a9428466c8fbe9a067b510d8c9ba0b5ff048a4ab327e72ca4114401b9/images-1.jpeg)
![](https://freight.cargo.site/t/original/i/bd72faa6a16fd103db58ed7e2cae93fa1b417f0afa0d2bc76d437ac0dfea9cce/images-2.jpeg)
![](https://freight.cargo.site/t/original/i/9780eec84b81f885c64fd2f6282192c68a586c2432e0071bbedc909d3a891244/images-3.jpeg)
Re-Cover's Strumpf project was the inspiration for the style of illustration.
![](https://freight.cargo.site/t/original/i/716fc71a7bc1b4f5768c54eb10034db1b8cb48e6816ff70366aa4bd8978b5888/misha-nonoo-fall-lookbook-snap-2.jpg)
![](https://freight.cargo.site/t/original/i/bea178746f22517d4ae1b61d6b3a7d575488f86eff86c5fba37029f7278e5ebc/mishanonoo3.jpg)
![](https://freight.cargo.site/t/original/i/c47f2a597b601685b20f0117602c15710646cb0296e3f7c6dde1beaedfa6ee65/mishanonoo4.jpg)
![](https://freight.cargo.site/t/original/i/5450b141127ea932f0bace0e87855155b4f9fead0337dddbd77e2516f72f9a06/mishanonoo5.jpg)
![](https://freight.cargo.site/t/original/i/5bfe223a0fbbc32c771b7de99096402997f57a67f570d5ae1b6b190a5683b15c/mishanonoo6.jpg)