Delegate Thinking
Creative direction in collaboration with SpecialGuestXWhat if artificial intelligence did not give you answers, but signals?
Delegate Thinking are REAL luxury devices driven by AI.
In a time when humans consult machines before making decisions, these objects act as contemporary oracles.
Handcrafted in Beatriz Palacios’ workshop, each piece encapsulates a different logic of interaction: a powder compact that responds in binary: red or blue; a gold and mother-of-pearl box whose ruby pulses while generating cryptic combinations such as “Love Sharply” or “Stop Silence”; and a pocket watch with an emerald that returns a precise, decontextualized time, ready to be interpreted.
Rather than optimizing certainty, Delegate Thinking introduces friction. The language models that power the pieces do not seek accuracy, but ambiguity. They do not solve: they suggest. They do not close: they open. The decision remains human.
The project proposes a critical deviation from the dominant imaginary of AI as a system of efficiency and control. Here, artificial intelligence becomes an almost ritualistic device, close to the esoteric, where the value lies not in the answer but in the act of interpretation.
Crafted as jewellery. Gold, ruby, emerald, and mother-of pearl, precious materials encasing an AI perfectly designed to be ambiguos.
The project sits at the intersection of technology, symbolism, and craft.
They don’t give you answers. They give you outputs:
A color.
A time.
A set of words.
The meaning: That’s yours to assign.
The packaging includes a quote by Goethe: “At the Moment of commitment, the entire universe conspires to assist you.” A phrase that shifts agency away from the machine and toward the human act of deciding.
Executive Creative Direction Miguel Espada PhD
Creative Direction Isabel Martínez
Content Strategist Renata Escorihuela
Production Lead & Project Management Josefina Biscailuz
Industrial Design Alejandro López Bravo
AI Engineering & Technical Direction Álvaro Gordo Ruiz
Brand Strategy & Identity Laura Fajardo Chaves
Video & Photography Lucas Ortiz Estefanell
Video & Photography Pep Buades
Jewelry & Craftsmanship Beatriz Palacios Jewelry
Communications & Design Support Paloma Iglesias Álvarez
Communications & Design Support Mirian Galán Horcajuelo
Senior Account Supervisor Francesca Palau del Mas