Delegate Thinking
Creative direction in collaboration with SpecialGuestXDelegate Thinking are REAL luxury devices driven by AI.
In a time when humans consult machines before making decisions, these objects act as contemporary oracles, mirrors of our faith in automatic logic and our desire to offload onto technology the burden of deciding. An ironic look at the moment we’re living in and a contemporary, creative, playful yet sharp way to send a message to the world: trust yourself, trust the universe.
AI-powered objects, crafted as jewellery. Gold, ruby, emerald, and mother-of pearl, precious materials encasing an AI perfectly designed to be ambiguos.
The project sits at the intersection of technology, symbolism, and craft; where AI becomes less about efficiency, and all about perception.
They don’t give you answers. They give you outputs:
A color.
A time.
A set of words.
The meaning: That’s yours to assign.
Sometimes, the most powerful system… is the one that lets you decide.
Executive Creative Direction Miguel Espada PhD
Creative Direction Isabel Martínez
Content Strategist Renata Escorihuela
Production Lead & Project Management Josefina Biscailuz
Industrial Design Alejandro López Bravo
AI Engineering & Technical Direction Álvaro Gordo Ruiz
Brand Strategy & Identity Laura Fajardo Chaves
Video & Photography Lucas Ortiz Estefanell
Video & Photography Pep Buades
Jewelry & Craftsmanship Beatriz Palacios Jewelry
Communications & Design Support Paloma Iglesias Álvarez
Communications & Design Support Mirian Galán Horcajuelo
Senior Account Supervisor Francesca Palau del Mas