1. Fan of Jerry Siegel and Joe Shuster
  2. Gemini.
  3. 16,700 Google’s search results.
  4. Someone with different coloured eyes.
  5. Part of IAM family.


 I'm a Creative Director with over 12 years helping brands to establish meaningful relationships with their audiences by explaining stories that connect with them.

My hallmarks are a conceptual approach to the projects and a strong focus on strategy.
I've collaborated with brands and cultural institutions such as Apple, Tiffany & Co, Delpozo, Hermès, Coach, Versace, Sony, Vogue, Other Stories, Tous, Viktor&Rolf, Dior, Inditex, Louis Vuitton Foundation, NASA and The Moscow Ballet.

In 2015 I moved to NYC to try new things in digital environments, such as blending VR with Photography or developing digital content for luxury brands in collaboration with W Magazine.

In 2018 I was named WEBBY AWARD HONOREE for BEST SOCIAL CONTENT in ART & CULTURE on Instagram.(Hailed as "the Internet Highest Honor" by The New York Times) I was the only individual to achieve this recognition along with two of the biggest cultural institutions in the world, The Metropolitan Museum and LACMA Museum.

In 2021 I joined  Meta (née Facebok) to work in the Luxury vertical at Creative Shop Paris.

I'm curious about where the ever-changing digital landscape can take us.
I became the first Spanish woman featured in Times Square Midnight Moment. The  largest public digital exhibition, synchronised on electronic billboards throughout Times Square. Other names featured in the past years were Andy Warhol, Yoko Ono, Björk, JR and Alex Prager.
Also the only European creator selected by NASA to cover the launch of Psyche Mission at Cape Canaveral, FL. 

I´m honored of being part of the new creators economy -featured artist on Superrare and Foundation NFTs Marketplaces- 

I love joining forces with other creatives to go beyond expectations. 

I feel grateful to the teachers that taught me to love advertising that's why it's a privilege to lecture in Parsons School of Design, Offf Festival or New York Advertising Week and to be the Program Lead of the Master in Fashion Creative Direction (IED) to spark enthusiasm in others.

Awarded in Cannes Lions, Webby Awards, Clio Awards, El Sol, Effie, D&AD Festival.