1. Big fan of Superman.
  2. Gemini.
  3. 16,700 Google’s search results.
  4. Someone with different coloured eyes.
  5. Part of IAM family.


 I'm a Creative Director with over 14 years helping brands to establish meaningful relationships with their audiences by explaining stories that connect with them.

In 2011 I started @IsabelitaVirtual.

My hallmarks are a conceptual approach to the projects and a strong focus on aesthetics.
I've collaborated with fashion brands and cultural institutions such as Tiffany & Co, Delpozo, Hermès, Coach, Vogue Italia, Other Stories, Tous, Viktor&Rolf, Dior, Oysho, Louis Vuitton Foundation or The Moscow Ballet.

In 2015 I moved to NYC to try new things in digital environments, such as blending VR with Photography or developing digital content for luxury brands in collaboration with W Magazine.

In 2018 I was named WEBBY AWARD HONOREE for BEST SOCIAL CONTENT in ART & CULTURE on Instagram.(Hailed as "the Internet Highest Honor" by The New York Times) I was the only individual to achieve this recognition along with two of the biggest cultural institutions in the world, The Metropolitan Museum and LACMA Museum. So honoured!

I'm curious about where the ever-changing digital landscape can take us.
I became the first Spanish woman featured in Times Square Midnight Moment. The long and largest public digital exhibition, synchronised on electronic billboards throughout Times Square. Other names featured in the past years were Andy Warhol, Yoko Ono, Björk, JR or Alex Prager.

I love to join forces with other creatives to go beyond expectations. My project Virtual Soul: Identity in the Age of Social Media was a great opportunity to do it.

I feel grateful to the teachers that taught me to love advertising that's why it's a privilege to lecture in Parsons School of Design, Offf Festival or New York Advertising Week to spark enthusiasm in others.

2017. Inspirational Awards. Interactive Advertising Bureau. Jury.
Awarded in Cannes Lions, Webby, Clio Awards, El Sol, Laus, D&AD Festival.